Bollywood Hungama’s two day OTT India Fest began with a bang today, that is, October 18. The first session called ‘Whats In The Genre?’ set the mood as Gauahar Khan, Rasika Dugal, Radhika Madan, Ashwiny Iyer Tiwari, Gulshan Devaiah and Tanya Bami, Head of Originals, Netflix, made some interesting comments.

Bollywood Hungama OTT India Fest Day 1: “There are times when you reach on the set and you realize that ‘I thought its going to be comedy but this sounds very tragic’” – Rasika Dugal

Talented performer Rasika Dugal said, “What is exciting for me when I read a script is when I couldn’t put it in any particular genre and when I can’t tell. What is not so good is when you have a different perception of the genre. Then you reach on the set and you realize that ‘I thought its going to be comedy but this sounds very tragic’ (laughs)!”

Tanya Bami explained, “A genre is a mood just like a cuisine is also a mood. There are days when you really want to have Indian Chinese. And there are days when you really want to bite into a burger. Similarly, there are days when you are in the mood for a compelling thriller. Also, we Indians love genre mashups.”

Tanya Bami continued, “We have a song in every film. We now have a song in every series. We love our romances and chases. I don’t think genres have boundaries and that’s the amazing part of being to tell authentically Indian stories in an authentically Indian way.”

She added, “I don’t think you can watch same kind of content every day. Once you have binged a season of Scoop, the next day, you would want to move on to Guns & Gulaabs.”

The Bollywood Hungama OTT India Fest, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, held on the 18th & 19th of October 2023 at Taj Lands End, Mumbai were presented by Sonata Poze, powered by TVS Jupiter and Kheloyar, Driven-by JK Tyre Blaze Rydr, alongside Matchmaking partner Bharat Matrimony, Stylish Audio partner Skullcandy, Banking partner Bank of Baroda, Healthcare partner Fujifilm Healthcare, True Chocolate partner Smoor, Astrology partner Astroyogi, Wellness Partner HCG hospitals, Cricketing Partner Metashot in association with Festival partners Satvik, Snacking partner Special Choice, Outdoor partner Bright Outdoor Media, Radio partner Radio City, and celebration partners Johnnie Walker and Heineken Silver.

Also Read: Bollywood Hungama OTT India Fest: Dia Mirza discusses complex scenario of developing fresh content; says, “We are going through a very rough patch for content creation”


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