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In Mumbai, the ‘OTT India Fest’ has been officially launched by Bollywood Hungama, India’s dominant entertainment platform. Over the course of two days, this event promises an exciting array of activities, from enlightening panel discussions and informal fireside chats to educational masterclasses and interactive workshops. The event kicked off with a stimulating panel discussion that featured industry leaders and experts, shedding light on the ever-expanding OTT landscape in India.

Bollywood Hungama OTT India Fest Day 1: Shweta Tripathi Sharma says Mirzapur “suddenly” became a craze; recalls her dad’s batchmates and government officials asking her about the next season

The panel discussion was about – Judging the success of OTT: a robust metric system needed? During the same, Shweta Tripathi Sharma talked about her journey in the OTT space while talking about her popular show, Mirzapur. It all happened when she talked about social media playing a “huge” part in the career of rising actors.

She recalled when she saw herself for the first time on a hoarding for Mirzapur. “I remember when the show came out, reviews I didn’t think were that exciting, but suddenly it became a craze. I feel very happy when people call me by my character name, Golu. The love and appreciation you get on social media, you feel the energy.”

As the conversation progressed further, the actress added, “My dad is an IAS officer. Whenever I meet his batchmates or politicians or any government officials, they all are keen to know about the release of Mirzapur’s next season.”

The Bollywood Hungama OTT India Fest, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, held on the 18th & 19th of October 2023 at Taj Lands End, Mumbai were Presented by Sonata Poze, powered by TVS Jupiter and Kheloyar, Driven-by JK Tyre Blaze Rydr, alongside Matchmaking partner Bharat Matrimony, Stylish Audio partner Skullcandy, Banking partner Bank of Baroda, Healthcare partner Fujifilm Healthcare, True Chocolate partner Smoor, Astrology partner Astroyogi, Wellness Partner HCG hospitals, Cricketing Partner Metashot in association with Festival partners Satvik, Snacking partner Special Choice, Outdoor partner Bright Outdoor Media, Radio partner Radio City, and celebration partners Johnnie Walker and Heineken Silver.

Also Read: Bollywood Hungama OTT India Fest: Gulshan Devaiah advocates for new frontier in OTT; suggests “erotic-social drama”

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